Bitdefender se extinde si pe piata din Australia
Source: Financiarul.ro.
Bitdefender Expands Global Footprint with Australian Acquisition
Bitdefender, a leading cybersecurity firm from Romania, is making strides in its global expansion by acquiring an Australian company. For many years, Bitdefender has been at the forefront of cybersecurity solutions, and for the past four years, SMS eTech has served as its exclusive partner in the Australian market.
Strategic Acquisition Announcement
Recently, Bitdefender officials revealed their acquisition of SMS eTech, a key player in distributing their products across Australia and New Zealand. This strategic move solidifies Bitdefender’s local presence, with an established office in Melbourne.
Driving Growth and Brand Development
Florin Talpes, the founder of Bitdefender, stated, „This strategic decision will significantly contribute to our sustained double-digit growth. Bitdefender Australia will play a crucial role in enhancing our business and brand on a global scale.”
Continuity and Local Expansion
The team at SMS eTech, responsible for managing Bitdefender’s portfolio, will continue their efforts to boost online sales and local market expansion. Bitdefender has been selling its products in Australia for over 13 years, and since partnering with SMS eTech, the brand has experienced a remarkable 55% growth.
Looking Ahead
Colin Westbury, director of SMS eTech, expressed enthusiasm about the acquisition, stating, „This was a natural progression in our relationship. SMS eTech has always been ready to assist brands in establishing themselves in Australia and New Zealand. I am excited to see how Bitdefender accelerates its market presence with its globally recognized security solutions.”
Global Market Presence
Bitdefender’s reach extends to various international markets, including the United States, France, Germany, Denmark, Spain, the United Kingdom, the United Arab Emirates, Sweden, Canada, and Italy.
