Cati bani au cheltuit pe TV partidele in campania electorala
Source: Financiarul.ro.
Financial Insights from the Recent European Parliament Election Campaign
During the recent electoral campaign for the European Parliament, news outlets collectively earned over half a million euros each. The Social Democratic Party (PSD) emerged as the largest spender, while the USRL PLUS 2020 Alliance allocated a budget that was 20 times less than that of PSD.
Estimating Campaign Expenditures
The financial estimates regarding party expenditures on television channels were derived from monitoring the frequency of campaign advertisements, the presence of political parties, and the publicly declared rates by TV stations to the National Audiovisual Council (CNA). Insights were also gathered through discussions with media and advertising professionals, as well as individuals involved in the electoral campaigns.
Television Channels Involved in the Campaign
Six television channels aired electoral advertisements, hosted paid programs, and broadcast live rallies funded by political parties: B1 TV, Realitatea TV, Antena 3, România TV, Digi 24, and National TV.
Total Earnings of Television Stations
How much did these television stations earn in total?
- România TV topped the list with nearly two million euros, benefiting from substantial budgets from PNL, PMP, ALDE, and PSD.
- Antena 3 generated 710,000 euros solely from two parties: PSD and Pro România.
- B1 TV accumulated approximately 620,000 euros, according to estimates from Paginademedia.ro.
- Realitatea TV had the lowest rates for advertisements but aired many spots, resulting in earnings of 580,000 euros.
- Digi 24 was close behind Realitatea TV, earning around 580,000 euros, with nearly 400,000 euros coming equally from PSD and PNL.
- National TV lagged behind the other news stations but was the only generalist channel to participate in the electoral campaign, earning nearly 140,000 euros.
Source: wall-street.ro
