Vânzările Fashion Days vor creşte, de Black Friday 2019, cu 50%
Fashion Days Anticipates Significant Sales Surge for Black Friday 2019
Fashion Days projects a remarkable 50% increase in sales for its „Black Friday 2019” campaign compared to the previous year.
By the end of November 15, the online retailer expects the total order value to reach approximately 70 million lei.
Since the launch of the „Black Friday” campaign on November 13, Fashion Days has already dispatched nearly 120,000 items to customers by the evening of Thursday, November 14, aligning with the company’s planned schedule.
Projected Orders and Average Spending Trends
Estimates suggest that the total number of orders by the end of the day-and thus the campaign-will hit around 150,000. The average price per purchased item has risen to 225 lei, reflecting an increase of nearly 100 lei per product over the last two years.
The average shopping cart value remains steady at 460 lei throughout the event. The most popular product categories include women’s boots and athletic shoes, followed closely by bags and men’s sneakers. Winter jackets have also emerged as highly sought-after items during the event.
Top Brands and Discounts
The leading brands in terms of purchases are UGG, Nike, Guess, Puma, and Trespass.
Notable discounts for „Black Friday” include: Nike (up to 50% off), UGG (up to 40% off), Trespass (up to 80% off), New Balance (up to 50% off), Columbia (up to 60% off), Liu Jo (up to 60% off), Guess (up to 50% off), Love Moschino (up to 65% off), Michael Kors (up to 40% off), Pepe Jeans London (up to 60% off), Napapijri (up to 80% off), Fossil (up to 60% off), Levi’s (up to 60% off), Puma (up to 60% off), and Timberland (up to 65% off). Additionally, brands making their debut in the discount campaign include s.Oliver, Marc Jacobs, GAP, and Replay.
Innovative Delivery Options
For expedited delivery, Fashion Days offers the Easybox service, which has seen a 20% increase in usage over the past six months. In October alone, 20% of orders were delivered to over 85 lockers located in Bucharest and Ilfov. The anticipated volume of orders during Black Friday 2019 encourages online payments and collection of packages within a 36-hour timeframe.
Source: Financiarul.ro.
